earticle

영어

Tourism industry in Japan had been continuing growth during the boom of domestic and overseas travel in accordance with the increase in national income and leisure time among the public, which was brought by the high growth of Japanese economy. However, since the number of Japanese tourists going abroad reached a record high of 17.82 million in 2000, the tourism industry in Japan has been stagnating. Since 2001, various events that caused a serious impact on the tourism industry have occurred, including the terrorist attacks on the U.S. in September 2001, War on Iraq, breakout of SARS, and pandemic of the new influenza in 2009. As a result, JTB Corp. and Kinki Nippon Tourist Co., Ltd., major travel companies in Japan, reported a net loss for two consecutive years. Even under such circumstances, Hankyu Travel Co., Ltd is growing performance. Hankyu Travel Co., Ltd takes management strategies that is different from those conventionally adopted by major travel companies, which are presented by group and OTC sales of travel products (traditional travel business). In this paper, we focus on the management strategies of t Hankyu Travel Co., Ltd and major travel companies that take a traditional business approach.

일본어

日本の旅行業界は、戦後日本経済の高度成長による国民所得の向上と余暇時間の増加に伴う、国内･海外旅行ブームの波に乗り、成長し続けてきた。しかし、2000年に海外旅行者数が史上最高の1782万人を記録して以降、日本の旅行業界は低迷し続けている。2001年以降、米国同時多発テロ･イラク戦争・ＳＡＲＳそして一昨年の新型インフルエンザといった外的要因があるにせよ、大手旅行会社ＪＴＢ･近畿日本ﾂｰﾘｽﾄは2年連続赤字決算となっている。そんな中、阪急交通社は業績を伸ばしている。阪急交通社は従来の大手旅行会社による旅行商品の団体･店頭販売(伝統的旅行ビジネス)と異なった経営戦略で成長してきた。本研究において、阪急交通社と伝統的ビジネスの手法をとる大手旅行会社の経営戦略について考察する。