From women's magazine published between January to June in 2002. Ywo page spread magazine advertising were selected for this study. From the findings, standard layout of two page spread advertisements in women's magazine Language are enumerated. It is written in Korean or Korean and English in black roman/serifs or square typeface for headline copy written in same typeface. Two to three color are used for typeface in the most ads. The relationship between product life cycle and all research items shows that there is very strong relationship.
2. Research Design and Analysis
3.1. Language used for copy
3.2. Typeface used for headline copy
3.3. Number of typeface used for headline copy
3.4. Color used for headline copy
3.5. Number of color used for typeface