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논문검색

Typeface and Color; Focused on Two-Page Spread Color Advertisements in Women's Magazine

원문정보

여성잡지광고에 나타난 활자체와 색상에 대한 연구

강영립, 이광숙

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초록

영어

From women's magazine published between January to June in 2002. Ywo page spread magazine advertising were selected for this study. From the findings, standard layout of two page spread advertisements in women's magazine Language are enumerated. It is written in Korean or Korean and English in black roman/serifs or square typeface for headline copy written in same typeface. Two to three color are used for typeface in the most ads. The relationship between product life cycle and all research items shows that there is very strong relationship.

목차

Abstract
 1. Introduction
 2. Research Design and Analysis
 3. Results
  3.1. Language used for copy
  3.2. Typeface used for headline copy
  3.3. Number of typeface used for headline copy
  3.4. Color used for headline copy
  3.5. Number of color used for typeface
 4. Conclusion
 References

저자정보

  • 강영립 Youngreep Kang. 중부대학교 신기술공학부
  • 이광숙 Kwangsook Lee. 중부대학교 광고홍보학과

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