원문정보
초록
영어
Two-page spread sheet advertising appearing on monthly women's magazine were selected and analyzed for this study. All 299 advertisements were sampled from 5 kinds of women's magazines published from January to June in 2002. The results shows that; 1) all elements of layout in advertisements are significantly related to product life cycle; 2) Similarity of layout type proposed to differentiate layout from competitor's advertisements; 3) Realistic picture of products using high technological equipments and skill occupied most of ad space. It proposed the possibility of varied illustration type; finally, Using foreign models both imported products and domestic products are increased. It shows that the level of westernized insight of current consumer.
목차
1. 서론
2. 조사분석
3. 결과 및 고찰
3.1 사용된 레이아웃의 종류
3.2 광고의 주요색상
3.3 일러스트레이션의 표현유현
3.4 비주얼이 차지하는 비중
3.5 비주얼의 제작유형
3.6 광고에 나타난 모델의 유형
3.7 제품생명주기와 레이아웃요소들 사이의 상관관계
4. 결론
참고문헌