earticle

논문검색

여성잡지광고의 레이아웃요소와 제품생명주기에 관한 연구

원문정보

Analysis on Printing Advertisements Appearing Monthly Magazines for Korean Women

이광숙

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

Two-page spread sheet advertising appearing on monthly women's magazine were selected and analyzed for this study. All 299 advertisements were sampled from 5 kinds of women's magazines published from January to June in 2002. The results shows that; 1) all elements of layout in advertisements are significantly related to product life cycle; 2) Similarity of layout type proposed to differentiate layout from competitor's advertisements; 3) Realistic picture of products using high technological equipments and skill occupied most of ad space. It proposed the possibility of varied illustration type; finally, Using foreign models both imported products and domestic products are increased. It shows that the level of westernized insight of current consumer.

목차

Abstract
 1. 서론
 2. 조사분석
 3. 결과 및 고찰
  3.1 사용된 레이아웃의 종류
  3.2 광고의 주요색상
  3.3 일러스트레이션의 표현유현
  3.4 비주얼이 차지하는 비중
  3.5 비주얼의 제작유형
  3.6 광고에 나타난 모델의 유형
  3.7 제품생명주기와 레이아웃요소들 사이의 상관관계
 4. 결론
 참고문헌

저자정보

  • 이광숙 Kwangsook Lee. 중부대학교 광고홍보학과

참고문헌

자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 기관로그인 시 무료 이용이 가능합니다.

      • 4,300원

      0개의 논문이 장바구니에 담겼습니다.