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논문

한국신문의 칼라광고에 나타난 비주얼과 인쇄색상에 관한 연구

원문정보

VISUAL AND COLOR ANALYSIS ON PRINT ADVERTISEMENTS IN KOREAN DAILY NEWSPAPER

이광숙, 강영립

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초록

영어

Visual and color in Korean newspaper advertisements appeared in transformational advertising (21cm30.4cm) were analyzed. Data were gathered from 191 advertisements shown on major four daily newspaper; Dong-a, Joong-ang, Chosun and Hanguk from October to December in 2000. From the results of this research, both type of layout and color are proposed more variety by this researcher. Mixed production techniques are used in newspaper advertising. Also, more foreign advertising model are expected near future. Finally, product life cycle have relationship with each layout elements. In other words, based on the stage of product life cycle layout elements are changed respectively.

목차

Abstract
 요약
 I. 서론
 II. 조사 분석
 III. 결과 및 고찰
  3-1. 사용된 레이아웃의 종류
  3-2. 광고의 주요색상
  3-3. 일러스트레이션의 표현유형
  3-4. 비주얼이 차지하는 비중
  3-5. 비주얼의 제작유형
  3-6. 광고에 나타난 모델의 유형
  3-7. 제품수명 주기와 레이아웃 요소들과의 상관관계
 IV. 결론
 참고문헌

저자정보

  • 이광숙 Kwang-sook Lee. 중부대학교 광고홍보학과
  • 강영립 Young-Reep Kang. 중부대학교 기술공학부

참고문헌

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