earticle

영어

The purpose of this study was to examine the relationship between service quality and intention to continue participation in sports club. To achieve the purpose of study, 386 samples who were 4th, 5th, and 6th grade in elementary school, and participated in sport clubs were selected by using convenience sampling method. Questionnaire developed by Huh(1997) and used by Bang(2003)was used to measure the service quality in sports club. Also, questionnaire used by Jang(2005) was modified to measure the intention to continue participation in sports club. Frequency analysis, Cronbach α, confirmatory factor analysis were used to examine the reliability and validity of questionnaires. T-test and ANOVA were also used to find out the difference between socio-demographic variables and independent/dependent variables. relationship between service quality and intention to continue participation in sports club was examined by using multiple regression. The results of this study were as follows. First, male students showed higher satisfaction on service quality of the sport club and higher intention to continue participation in sport club than female's. Second, students in lower grade showed higher satisfaction of program in service quality. Third, service quality of sports club significantly influenced positive intention to continue participation in sports club.