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논문검색

생활스포츠편 : 인문사회과학영역

스포츠웨어 소비자의 구매위험지각이 위험감소행동에 미치는 영향

원문정보

The effect of perceived buying risk on risk reducing behavior for sportwear’s consumer

김철주, 김일광

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

The purpose of this study was to identify the effect of perceived buying risk on risk reducing behavior for sportwear’s consumer. In order to achieve this goal, 191 consumers experienced for buying soprtwears were selected by the convenience sampling method in Seoul on 2008. The instrument for data collection was a questionnaire that was previously inspected by experts and later found to have construct reliability’s values ranging from .676 to .912. The data were analyzed by using Window SPSS ver. 15.0 and AMOS 7.0 program and by conducting descriptive analyses, confirmation factor analysis to identify the fit degree of factors, path analysis. The results are follows: First, psychological, social, and economical risk statistically and significantly influenced a money-back guarantee with a magnitude in the listed order. Second, time risk in
the midst of perceived buying risk influenced quality confirmation significantly. Third, economical risk and social risk statistically influenced passive purchase in the listed order. Forth, economical, functional, time, and psychological risk significantly influenced product comparison in the listed order.

목차

Ⅰ. 서론
  1. 연구의 필요성
  2. 연구의 목적 및 가설
 Ⅱ. 연구방법
  1. 연구대상
  2. 조사도구
  3. 조사도구의 타당도 및 신뢰도
  4. 조사절차 및 자료처리방법
 Ⅲ. 결과 및 논의
  1. 연구모형 및 가설검증
  2. 논의
 Ⅳ. 결론 및 제언
 참고문헌
 ABSTRACT

저자정보

  • 김철주 Kim, Chul-Ju. 조선대학교
  • 김일광 Kim, Ill-Gwang. 한국체육대학교

참고문헌

자료제공 : 네이버학술정보

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