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The Challenges Ahead: Implementing the WHO Global Strategy on Alcohol in the Republic of Korea Thomas F. Babor* · Donald Zeigler** · Sungsoo Chun*** * University of Connecticut School of Medicine, USA ** American Medical Association, USA *** Samyook University, Korea In May 2010, the World Health Assembly adopted a resolution to support a global strategy to reduce the harmful use of alcohol, based in part on growing evidence on both alcohol's contribution to the global burden of disease and new research on the policies capable of reducing the harm it causes. This paper reviews the role of scientific research and public health advocacy in the adoption of the global strategy, and discusses its implications for alcohol policy in the Republic of Korea. Of particular relevance to the Korean situation is the need for professional associations and research institutions to intensify their efforts to support alcohol control.