earticle

영어

The broadcasting messages are delivered through vocal language and have the time limitation and the characteristics that delivery is carried out in one-time. And the effective delivery shall be carried out by minimizing the occurrence of noise during the process. Likewise, the voice messenger, including news casters engaging in mass media, shall carry out the work requiring the high techniques, in which the optimal interface between the recipient' comprehension and the quantity of information, so it is well known that the composition and the delivery methods are
also very important in the efficient delivery, though the contents of the message itself is important, taking account into the above mentioned conditions. Among the conditions, it may be said that the reading rate in vocal language delivery is the important variable in the aspect of recipient' comprehension.
Despite the fact that the reading rate in the broadcasting message delivery holds the huge significance like this, lots of relevant researchers overlooked the concepts in terms of time in the presentations of communication models, failing to notice the aspects of sharing the meaning and favorable impression according to the relationship between the sender and receiver, that is, the speaker and the listener. Therefore, the purpose of this study is to inquire into what influence the reading rate of news delivery has on the perception of user, and as for the research question 1, the change in the reading rate of news delivery was considered according to the time change from the intial stage of broadcasting under the japan's colonial rule to the present time, on the assumption that the reading rate of news caster's message delivery on air has the close relationship with the culture of the applicable age. And then, in the research question 2, it was attempted to examine what influence the reading rate has on the differences in the power of discrimination in terms of paralanguage recognized by recipients, the preferences, the differences in comprehension of news and the public trust to the broadcasting hosts ultimately, according to the difference in reading rates based on the reading rate in news delivery.
As for the research methodology, the number of syllables per minute was measured by analyzing the 30 audio taped data of news, beginning from the year 1939, under Japan's colonial rule, to April of 2008, to the present, examining the trend of change in the reading rate of news broadcasting. And then, with the change in the reading rate classified into three types, the slow reading rate was established as 300 syllables per minute, and with the reading rate gap in each section separated by 60 syllables, the common reading rate was established with 360 syllables
and the rapid reading rate was established with 420 syllables, so that the experimental news might be created using the same content, but performing with the different reading rates. And then the college students in their 20s and their parents in their 40s to 50s in age were allowed to listen to the three types of experimental news, and they were questioned with the questionnaire.
The total participants in the experiment were 312 people, and the most scales showed the credibility level, recording 0.7.
As the result of research, it was found out that the reading rate of news delivery has become remarkably faster approaching the present time as it was compared to the past, showing that it was about 220 syllables at the intial stage of broadcasting under the japan's colonial rule, and about 330 syllables in the 1950s, about 350 syllables in the 1960s, and about 370 syllables at present, the year 2008. As for the change in average value, it was found out that there was a gap of 150 syllables between the time of japan's colonial rule and the present time, and the speed has increased around 68% when it was converted into percentage.
And as for the result of users' recognition difference survey; first, as the reading rate of news delivery became, the users appeared to gave more negative evaluation in the paralanguage level.
So to speak, the fact that the reading rate of news delivery was becoming faster had the negative effect on every level, such as the accurate pronunciation and the stable delivery of the news casters and the discrimination power related to the words on the basis of the long and short syllables.
Especially, the news delivery with high reading rate was recognized as the worst, in the level of how stably the news was delivered to the users. On the other hand, as the reading rate was getting slow, the paralanguage level of news was recognized more positively. In conclusion, it was found out that the reading rate of news delivery did not have any significant influence on the recognition of users' paralanguage in case it was common or slow, but the news was not delivered well to the recipients in case it was faster than the normal speed.
Second, the reading rate of news delivery was inducing the meaningful difference considerably in the users' comprehension of the news. Showing the similarity with the recognition level which is related to the paralanguage, as the reading rate of news delivery was getting faster, it seemed that the recipients' comprehension degree of news was remarkably going down. When the news in a slow reading rate was exposed, the user's comprehension degree appeared to be the highest,
and there was no big difference in comprehension in the common speed, but when it was getting faster the user's comprehension degree went down to the lowest level. In conclusion, the reading rate of news delivery was identified to be a very important variable even in the comprehension level, which shows how effectively the news was delivered to the users.
Third, the big difference occurred in terms of preference of the news, according to the reading rate of news delivery. The level of news preference was divided into the sense of speed, which is sort of a negative level, and the factors in terms of evaluation. And as the speed was getting faster, it induced the negative attitudes even in the evaluation elements such as the fluency, sense of intellect and the intimacy. Especially, the users exposed to the high reading rate of news delivery showed the very low level of preference, compared to the exposure to the common or slow speed. On the other hand, the slower the reading rate of news delivery, the higher preference to the news appeared, compared to the other level of speed.
Finally, in case of the recipient's evaluation level of public trust for news, as the reading rate of news delivery was getting faster, the recipients gave more negative evaluation. As the reading rate of news delivery was getting slower, the user's evaluation level of public trust for news appeared to the most positive, anyway the user's evaluation level of public trust for news at the common reading rate of news delivery did not show big difference. However, the recipients exposed to the high reading rate of news delivery evaluated the news as remarkably low level of public trust, compared to the exposure to the low speed.
In conclusion, it was identified that the reading rate of news delivery was functioning as the important explanatory variables for the public trust of news which is recognized by the users.
This study might have the significance from the viewpoint that the change in the reading rate of news delivery in terms of time was examined and the consideration for users, the relationship with users and the environmental change in the broadcasting delivery were dealt with, on the assumption that the speed of speaking, as well as the efficiency aspects of the reading rate of news delivery, has the close relationship with the culture. And also it might have the significance from the viewpoint that the reason why the reading rate had the significance in the total communication process was refocused as the study on the level of performance, which had been neglected relatively in the studies about media or recipients