earticle

영어

The purpose of this study was to offer the basic data for revitalization of exercise rehabilitation center and inducing active participation of customer and finding the influence of service quality(reliability, tangibles, responsiveness, assurance and empathy) and customer's satisfaction on purchasing behavior(re-participatory intention, the word of mouth intention) with who participated in exercise rehabilitation center. For purpose of this study, it researched a center related with exercise rehabilitation center which located in Seoul, Kyeonggi-do and 158 person who participated in exercise rehabilitation center. The data was analyzed by the Frequency analysis, Reliability analysis. Exploratory factor analysis and Confirmatory factor analysis, Correlation analysis, Structure equation model analysis in accordance with the purpose of the study by using SPSS version 14.0, AMOS 7.0. Flowing result were obtained through above and analysis. First, service quality of exercise rehabilitation center had significant positive influence on customer's satisfaction. Second, customer's satisfaction had significant positive influence on purchasing behavior. Third, service quality of exercise rehabilitation center had significant positive influence on purchasing behavior. In brief, mediating model of customer's satisfaction in the relationship between service quality and purchasing behavior is verified suitable.