원문정보
초록
영어
The strategic management for Innovation and competetion of small and medium firms is practical innovation strategic of cost down and sales increace. Framework of the strategic management for thr forecast of changed industry and formal competetion. Practice and planning to the small and medium firms for innovation, cost down, sales increace, revolution management, etc. The results of study are as follows ; 1) study of pre-model for innovation and competetive advantage. 2) Draw of the creative factor for industrial structure analysis, cost advantage analysis and competetive advantage. 3) Exhibit of the practice model for strategic management approach. 4) Application and modification to the small and medium firms for results of study.
목차
1. 연구목적 및 필요성
2. 국내외 연구동향(연구배경)
3. 연구결과에 대한 기여도와 기대효과 및 활용방안
II. 전략경영과 산업구조
1. 전략경영의 의의
2. 산업구조분석
III. 가치사슬 모델분석
1. 포터모델
2. 비용분석
IV. 원가절감과 비용우위분석
1. 산업집중과 규모의 경제
2. 비용과 경험효과
V. 경쟁력 우위의 창출
1. 경쟁력 우위 창출
2. 중소기업 경쟁력모델
VI. 요약 및 결론
참고문헌
Abstract