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인터넷 웹사이트 평가모형 도출에 관한 탐색적 연구

원문정보

Study on investigative driving an evaluation model for Internet website

김정선

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초록

영어

As attention to the Internet from both companies and individuals is rapidly on the increase, hundreds of new websites are opening in a single day. Along with such a high attention to the Internet, to set up an effective website needs efficient evaluation and reliable evaluation criterions for the website. The existing homepage contests and evaluation models are limited to certain websites in a special field or to the systemic side and to the contents, which in fact weakened the development of detailed evaluation sections and items possibly measured. This study is designed to integrate and seek out methods and success factors that should be considered when a website is built up, discovering evaluation criterions and making evaluation models objectively possible to be measured. The study focused on investigation into a new measurement standard and model by considering the previous studies, in order to suggest the followings: Centering the 7 top evaluation sections by type of each website such as (1) Service, (2) Mechanism, (3) Structure & Navigation, (4) Usability, (5) Contents (6) Community, (7) Communication, the study suggests an objective and reasonable website evaluation model on a basis of common factors considered in an integral and optimum view.

목차

I. 서론
  1. 연구의 배경
  2. 연구의 목적 및 방법
 II. 인터넷 웹사이트에 관한 고찰
  1. 인터넷의 개요
  2. 웹사이트의 중요성
  3. 웹사이트의 종류 및 구축
 III. 인터넷 웹사이트의 성공요인
  1. 선행연구의 고찰
  2. 국내외 웹사이트 평가영역
 IV. 인터넷 웹사이트 평가모델의 정립
  1. 새로운 평가모형의 개관
  2. 평가영역별 기능 및 세부측정항목
 V. 결론
 참고문헌
 Abstract

저자정보

  • 김정선 Kim, Jung-sun. 동부산대학 디지털 경영학부 인터넷 비즈니스

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자료제공 : 네이버학술정보

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