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논문검색

방송광고내용규제와 개선방안에 대한 연구

원문정보

A Study on the Regulation of Broadcasting Advertising Contents

김용호

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초록

영어

Although advertising plays an important role of information source for consumer, also advertising affect negative influence to the consumer and social system. Under the such a concept, this study reviewed the social responsibility of advertising and the freedom of expression including the foreign country's advertising regulation system as the theoretical background of advertising regulation. In addition, this study analyzed the case of the advertisement reviews by Korea Advertising Review Board(august 1, 2000, the business concerning prior deliberation of broadcast advertisements was entrusted to the Korea Advertising Review Board, a civilian self-regulatory body, by the Korean Broadcasting Commission) and Fare Trade Commission. As the result of data analysis, some problems of regulation system and codes are suggested and discussed as follows: (1) the high ratio of rejection (2) using the unnecessary foreign language (3) inconsistency application of deliberation standard.

목차

I. 문제제기
 II. 광고규제에 대한 논의와 유형
  1. 광고규제에서 표현의 자유 및 사전심의 문제
  2. 광고규제의 유형
 III. 광고규제제도
  1. 외국의 광고규제제도
  2. 우리나라 광고규제 및 방송광고심의 제도
 IV. 방송광고의 심의내용 분석
  1. 표시광고의 공정화에 관한 법률 및 방송광고심의에 관한 규정
  2. 광고규제의 현황과 문제점
 V. 요약 및 결론
 참고문헌
 Abstract

저자정보

  • 김용호 Kim, Yong-ho. 부산가톨릭대학교 경영학부

참고문헌

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