원문정보
초록
영어
The purpose of this study is to research the recognition of hotel customers when the outside special restaurants opens at hotel instead of restaurant owned by hotel in Seoul City. The major factors are showed up factor analysis as specialty and reliability of hotel and outside restaurant image. They are consisted of 5 categorizes and the results of this study are as follows; First, it is proved that the expectation of customers after opening restaurant will be increased in terms of the lower price and more variety of food & beverage products. Also, the food & beverage will be increased. However, the quality and specialty of products will not be improved as much as customers expected. Considering that the results, hotel guests expect the effect of opening restaurant at hotel for variety products and service. So, Hotel management should understand the changing attitude of customer' needs and expectation.
목차
Ⅱ. 이론적 배경
1. 호텔과 레스토랑 브랜드 이미지에 대한 연구
2. 호텔 내 체인레스토랑 입점에 따른 전략
3. 호텔에 체인레스토랑 입점에 관한 연구
Ⅲ. 연구방법
1. 연구방법
2. 연구대상 및 절차
3. 표본의 특성
4. 호텔브랜드 이미지에 대한 신뢰성 및 타당성 검증
5. 체인레스토랑 브랜드 이미지에 대한 신뢰성 및 타당성 분석
6. 공동 이미지와 기대효과 분석
7. 호텔고객측이 희망하는 레스토랑 브랜드 입점업체
Ⅳ. 결 론
1. 연구의 요약 및 시사점
참고문헌
Abstract