원문정보
초록
영어
This study demonstrates some major traits of digital contents as information, playfulness, individuality, as satisfaction and commitment, user behavior as use intention. To make an empirical analysis the study, it is hypothesized that traits of digital contents, relationship quality, and user behavior. The major finding of this study can be summarized as follows, traits of digital contents are positively affected by satisfaction in relationship quality and use intention. Theoretical implication of this study are as follows. First, users wanted to choice only needed information. Second, users recognized digital contents as a part of life. So, user's ability is very important in this environment. According to this, business related with or interested in digital contents must have developed digital contents in variety aspect. Users must have concerned using digital contents, also.
목차
Ⅱ. 이론적 배경
1. 디지털콘텐츠
2. 관계품질
3. 지속적인 이용의도
Ⅲ. 연구가설
1. 연구모형
2. 연구가설
3. 주요 변수의 조작적 정의
Ⅳ. 실증분석
1. 조사대상
2. 일반적인 특성
3. 측정항목의 평가
4. 연구가설의 검정
5. 실증분석 결과
Ⅴ. 결 론
1. 연구결과의 요약 및 시사점
2. 연구의 한계와 향후과제
참고문헌
Abstract