earticle

영어

This paper examines urban residents' willingness to pay for agro-tourism in Korea. Agro-tourism is adopted by many countries around the world as one of major rural policies to generate off-farm income. We estimated the willingness of agro-tourists to pay for rural amenities using an ordered logit model. The main results are as follows: The positive coefficient of age variable indicates that willingness to pay increases as the age of the visitor increases. The positive coefficient on the dummy variable, representing whether male or female, indicates that males are more willing to pay than females. The negative coefficient of size of family variable indicates that willingness to pay decreases as the size of the family increases. Despite the supply of agro-tourism by central governmental support, the demand for agro-tourism is limited. Therefore it is necessary to intensify marketing activities to create the need for green tours.