earticle

영어

This study is essential for airlines and travel agencies in order to present needed materials to both suppliers and purchasers in response to the changing market in a highly competitive condition. By testing the hypotheses through an estimation of a study model, almost all causal relationship hypotheses were found to be significant.
Regarding the validation analysis it is considered that communication, distribution channel characteristics, partnership between travel agency and airline, and partnership effect factors such as commitment, confidence, and bond are measurable variables for the next study. As we can see from the structural equation modeling, this model of study is to ensure that it has a standard to explain and the interchange of ideas are able to effect positively on the distribution relation characteristic therefore, it is important for the next study.