원문정보
Comparative Study about Influence on Service by the Corporate Culture ― Cases of a Japanese-affiliated Hotel and a Government-owned Hotel in China ―
초록
영어
It is generally said that foreign affiliated hotels are more competitive than government-owned hotels in China. There are various factors to be thought of when looking at reasons why this is the case. The aims of this thesis are to compare and examine the characteristics of and differences between Japanese and Chinese corporate cultures by focusing on offering and maintaining the level of service, and to search the influence on services from a viewpoint of the corporate culture theory through fieldwork by using a Japanese-affiliated hotel and a government-owned hotel as examples. The case studies were done based on a hierarchy idea called "the surface culture / the middle layer culture / the core layer culture". As a result, the characteristics and differences between Japanese and Chinese corporate cultures were inspected and the influence of corporate culture to the quality of service was proved.
목차
Ⅰ.はじめに
Ⅱ.日中の企業文化
1. 企業文化に関する概観
2. 日中における企業の特質および文化的背景
Ⅲ.事例の考察と比較分析
1. 表層文化
2. 中間層文化
3. 核心層文化
Ⅳ.おわりに
参考文献