earticle

영어

The purpose of this paper is to examine small sized tourism management by the local people in rural areas of Asian developing countries, using the concept of “Sustainable Tourism Development” from UNWTO as the indicator. The six small Chinese rural ecotourism cooperatives in Lashi village in Lijiang, Yunnan province were analyzed as the case study. People in the village, an ethnic minority called Naxi, have been engaged in agriculture and fishery through the ages. Since the designation of the Lijiang Old Town as a UNESCO World Heritage site in 1997 however, quite a few tourists have recently come to Lashi village, which is close to Lijiang. This caused the local people to become involved in tourism business.
The key conclusion is that the rural areas have benefited from the tourism management in three aspects: environmental, economical, and social.