earticle

영어

This project will theorize and validate a model of user switching of information technology (IT) products. Drawing from migration theory from human geography, we hypothesize push factors, pull factors, intervening obstacles, and individual differences as predictors of IT switching, operationalize these constructs within the IT switching context, and postulate nomological relationships to explain IT switching intention.
Empirical data from a field survey of international SoC (Systems on Chip) designers on how and why they either continue to use or switch to other systems development software for multiprocessors will be used to test our hypothesized model of IT switching. This study will contribute to research by postulating a preliminary theory of IT switching that can serve as a starting point for further research in this area, providing a linkage between the IT acceptance and continuance streams of research, and presenting human geography as a referent discipline for IT usage research. For practitioners, this study alerts organizational managers, IT vendors, and systems developers to the challenges and opportunities of IT switching and suggests strategies to help enable or mitigate IT switching in their target populations