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초록
영어
The reason of consumers’adoption of sustainable IT products cannot be fully explained by the two traditional values, hedonic and utility values. Hence, the purpose of this paper is to propose an amended expectancy-value theory to better explains the adoption of sustainable IT products. Two social values –the normative value based on the Schwartz model of moral norm and the eudaimonic value of the Stoic philosophy –were added to the individual values to examine which value particularly influences the adoption of sustainable IT products.
In addition, the moderating effect of perceived sustainability between four values and adoption of sustainable IT products was verified.
목차
Abstract
Introduction
Theoretical Background
Expectancy-Value Theory
Schwartz model of moral norm
Theoretical Framework and Hypothesis
Research Model
Cognitive Structure of Values
Moderators: Perceived Sustainability
Research Methodology
Measurement Development
Subjects and Procedure
Results
Measurement Validation
Testing the Structural Model
Testing the Moderating Roles of PerceivedSustainability
Conclusion
References
Introduction
Theoretical Background
Expectancy-Value Theory
Schwartz model of moral norm
Theoretical Framework and Hypothesis
Research Model
Cognitive Structure of Values
Moderators: Perceived Sustainability
Research Methodology
Measurement Development
Subjects and Procedure
Results
Measurement Validation
Testing the Structural Model
Testing the Moderating Roles of PerceivedSustainability
Conclusion
References
저자정보
참고문헌
자료제공 : 네이버학술정보