earticle

영어

The goal of this study is to examine the impact of cloud computing adoption on the market value of the firm.
Employing the event study methodology, we analyzed 72 firm-level announcements regarding cloud computing adoption. The results indicated that cloud computing adoption announcements were associated with positive increases in the market value of the firm. In addition, we found that there were differences in market returns to cloud computing adoption depending on strategic adoption intention, firm size, and industry sector. These results provide useful implications for the firm’ decision-making about whether, when, and how to adopt cloud computing to maximize its business value.