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호텔 식음료이벤트 기획모델 연구

원문정보

A Study on Planning Model of Hotel Food & Beverage Event

김동준

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초록

영어

The purpose of this study is to establish the planning model of hotel food & beverage event. Therefore this study investigated about hotel event, hotel food & beverage event and case study of food & beverage planning of five-star hotel in seoul. For achieving the purpose of this study, a literature research, survey and experience of researcher were conducted as study methods.
The results of the practical analysis can be summarized as follows.
First, Hotel food & beverage event is not only manu event of restaurant in hotel, but tool of contribution for hotel. Hotel food & beverage event includes banquet event, special event, personal service and culture planning as art performance. Second, Hotel food & beverage event has factor of package product and entertainment related to hotel food & beverage. Third, It is established planning model of hotel food & beverage event which consist of eight steps from starting hotel annual planning. The planning model represents cooking function, meeting of corporation in hotel, management of performer and stage staffs, etc. That is process of detail planning which shows hotel character.
On the other hand, this study had a limitation in possibility of subjectivity based on researcher's experience, problem of generalization for hotel event case study and lack of hotel event planning studies.

목차

I. 서론
 II. 이론적 배경
  1. 호텔이벤트의 개념과 효과
  2. 호텔 식음료이벤트의 개념과 유형
  3. 호텔 식음료이벤트 사례분석
 III. 호텔 식음료이벤트 기획모델
  1. 호텔이벤트 기획과정 연구
  2. 호텔 식음료이벤트 기획모델 도출
 IV. 결론 및 시사점
 참고문헌
 ABSTRACT

저자정보

  • 김동준 Kim, Dong-Jun. 경원대학교 관광경영학과 박사, (사)한·러 협회 사무국장.

참고문헌

자료제공 : 네이버학술정보

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