earticle

영어

The purpose of this study is to identify the framework and components of green consumption competency that can be used to develop objective and comprehensive measure of green competency of consumers.
In this study green consumption competency is defined as “competency of consumers to perform their roles effectively through out the consumption process with considerations for ecological and economic consequences of their choices”. More specifically, green consumption competency framework includes three components. The three components are as follows: The first component is ‘intrinsic competency’ refers to consumers’ knowledge and attitude that enable consumers to make efficient and responsible decisions with regard to green consumption. The second component is ‘extrinsic competency’ that refers to external conditions such as social and physical consumption conditions. The third component is ‘behavioral competency’ which refers to manifested aspect of green consumption competency in purchasing, usage and disposal behavior.
The suggested conceptual components of green consumption parallels the basic components of consumer knowledge, consumer attitude and consumer skill of consumer competency, and at the same time it represents the whole process of actual implementation behavior of green consumption. Also we took into consideration that even though consumers may possess intrinsic competency as a green consumer, the manifestation of such intrinsic competency may be enhanced or impeded by external conditions. By measuring both intrinsic and extrinsic green consumption competency actual green consumption can be more accurately assessed and predicted. This study also identified more detailed components of intrinsic, extrinsic and behavioral green consumption competency and developed an index of green consumption competency. To test for validity of the developed index, a survey of experts was conducted. The questionnaire included both structured questions and open ended questions to get feedbacks from the experts and the index was modified to reflect these feedbacks. Finalized green consumption competency index components are provided

한국어

본 연구에서 녹색소비역량은 녹색소비를 잘 할 수 있게 하는 잠재적, 실천적 능력으로서, “소비의 전 과정에서 생태적 측면과 경제적 측면을 고려하여 소비자역할을 효과적으로 수행하는데 필요한 능력”으로 정의하였다. 구체적으로 녹색소비역량은 “녹색소비와 관련된 효율적이고 책임 있는 의사결정을 할 수 있는 소비자의 지식, 태도의 내적역량과 사회적, 물리적 소비여건과 관련된 외적역량, 그리고 구매ㆍ사용ㆍ처분행동으로 나타나는 실천역량의 총체”로 개념화하였다. 이러한 녹색소비역량의 개념적 구성틀은 소비자역량의 3요소인 소비자지식, 소비자태도, 소비자기능(실천)을 모두 포함하며, 실천행동에 이르는 과정을 나타낸다는 점에서 의의가 있다. 또한 녹색소비자로서의 역량을 가지고 있다고 해도, 소비여건에 따라 소비자의 역량이 실현되는 정도에는 차이가 있을 수 있다는 점에서 녹색소비를 가능하게 하는 제반 여건을 평가할 수 있도록 함으로써 유용성을 지닌다.
이러한 녹색소비역량의 개념적 구성틀과 이론적, 실증적 연구 고찰을 바탕으로 하여 본 연구는 녹색소비역량 지표의 구성요소를 도출하였다. 도출된 녹색소비역량 지표의 타당도와 현장 적용성을 확보하기 위해 전문가조사를 실시하였고, 그 결과를 반영하여 대지표 3개, 중지표, 8개, 소지표 20개, 측정요소 40개로 구성된 녹색소비역량 구성체계를 확정하였다.