earticle

영어

This paper analyzes ‘the current relationship between the shopping district and the local community’ by a questionnaire which was taken at the Dong-Hae Central Market in Balhan-Dong in Korea. Analysis points are, (1) basic relationship (relationship between each store and the local people judged from 3 points, the customer, the producer, and the workers), (2) eyes of local people (attachment of the local people to the shopping district as judged by store owners), (3) local community activities (participation and cooperation in activities in the local community, such as ‘assistance to the needy’, ‘the environment and beautification’, ‘crime prevention and disaster protection’, ‘recreation’, ‘special events’, ‘informational meeting’), (4) area-orientation (desirable relationship between the shopping district and the local community). In conclusion, the Dong-Hae Central Market is currently well organized as a neighborhood shopping district. There are a lot of store owners who recognize that local people are attached to the shopping area, too. Each store also participates and cooperates in local activities. In area-orientation, however, its economic-area-orientation (the expectation of local people’s consumption) is larger than its social-area-orientation (the intention of helping to reduce local people’s problems). It would be the general tendency in the present-day shopping district. But, considering that Balhan-Dong is experiencing a population decrease and an aging problem, the relationship between the shopping district and the local community will be an important theme from now on in the Dong-Hae Central Market.