earticle

영어

The aim of this paper is to propose for the street environmental design improvement method which maintains the appropriate balance between the campus culture and the commercial street. The method of this study is the architectural and sociological research complex methods ; the basic theory study, the physical condition investigation and the user questionare surveys. Through a basic theory study of the papers which relates with a street environmental design, the research process and the analysis frame for this paper were concluded. As a results of physical analysis of the existing Daejeon city campus streets, the Jayang street in Dong-gu was
selected the research site as a standard location in Dajeon city. The user questionary survey led to a campus street activation plan university culture contents activation and university brand marketing. The above three differnet analysis results were combined and concluded the goal of this research, the campus street environmental design improvement alternative. After the conformation of the above alternative applied to Jayang street, the improvement method of street environmental design the activation of campus street is proposed as the conclusion of this paper ; the first - the public financial support system must be prepared for a street environmental
improvement, the second - the building elevation area have to be keep as a visual background which is not infringed sign advertisement, the three - the street environmental facilities' image have to be designed integratedly.