earticle

영어

City's scenery influences its impression and perception felt by its residents as well as visitors. At the same time, it determines the competitiveness of city. Especially, signboards are one of the important factors in determining city's spectacle and impression. The millennium city of Gyeongju may be better to possess ancient image of old city. In this regard, signboard should be differentiated from other cities. In addition, the size, style, and design of signboard do not match the old city's image. Thus, obsolete and ugly signboards need to be replaced and changed. Although there are many discussions concerning replacement and improvement of signboards, the execution issue of signboard replacement has not yet been addressed so far. This paper presents the strategy of improving the current signboard situation in Gyeongju. It also suggests the step-by-step execution scheme for improvement of signboard culture.