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영어

This study was performed to present effective management methods or make suggestions on the operation of golf courses. For the purpose, We compared the differences between customer's expectation and recognition on the service quality of golf courses and analyzed the overall satisfaction level and their decision in terms of recognition patterns. The subjects of the study were selected from the population of users of golf courses in Gyeongju during April 2007 and Convenience sampling was used for the sampling. Questionnaires for the study were distributed 250 subject in 5 golf courses in Gyeongju. A total of 230 responses were collected from the 250 copies; a total of 196 valid responses were analyzed since 34 responses did nat meet the basic requirements to be valid. In oder to analyze the collected valid responses, EXCEL & SPSS/WIN 12.0 package program was used to employ the frequency analysis, factor analysis, reliability analysis.