「중요도-실행도」분석을 통한 골프장 이용객 평가에 관한 연구 -경주지역 골프장을 중심으로-


A Study on the Evaluation of an Golf Courses Using 「Importance-Performance」Analysis - Focus on the Golf Courses in Gyeongju -

임경환, 고호석

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This study was performed to present effective management methods or make suggestions on the operation of golf courses. For the purpose, We compared the differences between customer's expectation and recognition on the service quality of golf courses and analyzed the overall satisfaction level and their decision in terms of recognition patterns. The subjects of the study were selected from the population of users of golf courses in Gyeongju during April 2007 and Convenience sampling was used for the sampling. Questionnaires for the study were distributed 250 subject in 5 golf courses in Gyeongju. A total of 230 responses were collected from the 250 copies; a total of 196 valid responses were analyzed since 34 responses did nat meet the basic requirements to be valid. In oder to analyze the collected valid responses, EXCEL & SPSS/WIN 12.0 package program was used to employ the frequency analysis, factor analysis, reliability analysis.


 Ⅰ. 서 론
 Ⅱ. 이론적 배경
  1. 골프장 서비스품질관련 선행연구 및 평가속성
  2. 「중요도-실행도」분석에 대한 선행연구
  3. 국내 골프장의 현황분석
 Ⅲ. 조사설계
  1. 표본 및 자료수집방법
  2. 자료분석 방법
 Ⅳ. 실증분석결과
  1. 인구통계학적 및 일반적 특성
  2. 골프장 서비스품질 속성에 대한 요인분석과 신뢰성 검증
  3. 골프장 서비스품질 기대수준과 지각수준간의 차이검증
 Ⅴ. 결 론
  1. 연구의 요약 및 시사점
  2. 연구의 한계 및 향후 연구 방향


  • 임경환 Lim, Kyung-Hwan. 서라벌대학 호텔경영과 교수
  • 고호석 Ko, Ho-Seok. 서라벌대학 호텔경영과 교수


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