earticle

영어

Recently the age of localization, is an age of competition between local governments, and city design. It has an influence upon city competition. In effect, Image of the city acts on as major a factor. Gyeongju, as a historic city, has to upgrade itself to an elegant city, not only in dignity or image but also in establishing brand identification while maintaining its natural features. Because this induces a ripple effect on regional economy development such as an increse in the number of tourists. Therefore the importance of the enhancement of city's image, a street walk and a signboard improvement cannot be overemphasized. On this point, this study focuses on the analysis of the view of a city and outdoor advertising system of five excellent local goverments and recommands to suggest effictive ways of administration and elevation of quality level in Gyeong-ju in order to make a street walk and a signboard culture improvement.