원문정보
A Study on The Impacts of Internal Marketing on Employees' Organizational Identification and Job Satisfaction in Hotel - With Focus on the Deluxe Hotels in Gyeongju -
초록
영어
This study has two major purposes: 1) to examine the relationship between organizational identification and hotel internal marketing. 2) to examine the relationship between job satisfaction and hotel internal marketing. Questionnaires for the study were distributed 240 subject in 4 super deluxe hotel in Gyeongju A total of 236 reponses were collected from the 240 copies; a total of 226 valid reponses were analyzed since 10 reponses did nat meet the basic requirements to be valid. In oder to analyze the collected valid responses, SPSS/WIN 12.0 package program was used to employ the frequency analysis, factor analysis, reliability analysis, and regression analysis, one-way ANOVA.
목차
Ⅰ. 서 론
Ⅱ. 이론적 배경
1. 내부마케팅의 개념
2. 내부마케팅에 대한 선행연구
3. 조직동일시와 직무만족에 관한 선행연구
Ⅲ. 조사설계
Ⅳ. 실증분석
1. 표본의 인구통계적 및 일반적인 특성
2. 요인분석 및 신뢰성분석의 결과
3. 호텔의 내부마케팅활동이 조직동일시에 미치는 영향분석
Ⅴ. 결 론
참 고 문 헌