‘한류(韓流)’시대 - ‘경주류(慶州流)’ 형성에 관한 연구 - 일본의 한류소비자를 대상으로 -


A study on the formation of Gyeongju-Ryu in the period of Han-Ryu - focus on Japanese consumers of Han-Ryu-


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In these days, there is a phenomenon that Korea public cultures are vary popular in east asia, we call that Han-Ryu. Han-Ryu is leaded mainly by the public culture contents such as TV-dramas, movies, and songs, and Han-Ryu makes high added values by the contents' function of 'one-source multi-use'. Recently Japanese have been creating new patterns of 'media detour tourism' that means visiting the locations to confirm the image which previously shaped through Han-Ryu such as dramas and movies in Japan. Gyeongju tourism is reaching the limit of development because of it's high independence on cultural inheritance course tourism and on public cultural performance for visitors. Therefore Gyeongju have to form Gyeongju-Ryu which means a phenomenon that Korea cultural contents attract explosive population in east asia. The formation of Gyeongju-Ryu will make Japanese visit to Gyeongju to feel the impressed image pre-made through media contents in Japan. In order to form Gyeongju-Ryu, at first, Gyeongju also have to induce locations of dramas and movies to Gyeongju, and have to make drama or movie which will lead Gyeongju-Ryu in strategic terms containing planning, marketing, financing, and distributing.


 Ⅰ. 서론
 Ⅱ. 한류의 개념과 성격
  1. 한류의 개념
  2. 한류의 배경
 Ⅲ. 일본 한류의 특성과 내용
  1. 일본 한류의 연혁
  2. 일본 한류의 경제적 효과
  3. 일본 한류의 관광 효과
  4. 일본 한류 소비자의 특성
 Ⅳ. ‘경주류(慶州流)’ 형성을 위한 방안
  1. 상품화의 전략적 접근
  2. 소비자 지향적 기획
  3. 방송영상 콘텐츠의 현황
  4. 소재 및 장르의 다양화
 Ⅵ. 결 론


  • 이상덕 Lee, Sang-Deok. 서라벌대학 창업경영과 교수


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