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영어

In these days, there is a phenomenon that Korea public cultures are vary popular in east asia, we call that Han-Ryu. Han-Ryu is leaded mainly by the public culture contents such as TV-dramas, movies, and songs, and Han-Ryu makes high added values by the contents' function of 'one-source multi-use'. Recently Japanese have been creating new patterns of 'media detour tourism' that means visiting the locations to confirm the image which previously shaped through Han-Ryu such as dramas and movies in Japan. Gyeongju tourism is reaching the limit of development because of it's high independence on cultural inheritance course tourism and on public cultural performance for visitors. Therefore Gyeongju have to form Gyeongju-Ryu which means a phenomenon that Korea cultural contents attract explosive population in east asia. The formation of Gyeongju-Ryu will make Japanese visit to Gyeongju to feel the impressed image pre-made through media contents in Japan. In order to form Gyeongju-Ryu, at first, Gyeongju also have to induce locations of dramas and movies to Gyeongju, and have to make drama or movie which will lead Gyeongju-Ryu in strategic terms containing planning, marketing, financing, and distributing.