실버관광 목적지의 관광활동 인식도와 영향도 평가를 통한 경주관광활성화 전략


The strategy for Gyeongju Tourism Actualization based on an Evaluation of Tourism Recognition and Impact Degree for Tourism Activation of the Silver Tourist Destination

변우희, 서강

피인용수 : 0(자료제공 : 네이버학술정보)



The Gyeongju district, selected as the subject of this research possesses not only eternal resources for historic and cultural tourism, but also gifted resources for ecosystem natural tourism. However, it has fallen into a stagnated tourism site with gradually decreasing tourists due to lack of differentiated strategy aimed at rapidly changing tourism market, as described before. Therefore, this research selected Gyeongju as the sample subject as a new target market to revive stagnated Gyeongju with silver tourists, who are rising as the recent prospective potential tourism market under the belief that it is the best proposal to activate Gyeongju as a tourism site. Moreover, based on the results of the evaluation, this paper discusses strategic solutions to activate overall silver tourism, search for the evaluation and Responsiveness of developing silver tourism activation, and then proposes the conclusions as following by judging that finding out this paper's limits is important.


 I. 서론
 Ⅱ. 이론적 고찰
  1. 실버관광의 개념과 특성
  2. 실버관광의 과제와 논의
 Ⅲ. 연구 설계 및 방법
  1. 가설 설정
  2. 표본설계와 자료수집
  3. 분석방법
 Ⅳ. 분석결과 및 해석
  1. 표본의 특성
  2. 측정변수의 기술 분석과 측정도구 검정
  3. 구성타당도와 신뢰도 검정
  5. 경주실버관광 영향도 평가
 Ⅴ. 결론 및 제언


  • 변우희 Byun, Woo-Hee. 경주대학교 관광경영학과 교수
  • 서강 Seo, Kang. 경주시 보건소 간호직 공무원


자료제공 : 네이버학술정보

    함께 이용한 논문

      ※ 기관로그인 시 무료 이용이 가능합니다.

      • 6,300원

      0개의 논문이 장바구니에 담겼습니다.