도시미관 개선을 위한 경주시 옥외광고물 조례의 방향


The task of the revision of local ordinance in improving image of the city in Gyeongju.


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Recently, the age of localization is an age of competition between local governments and city design. It has major influence upon city competition. In effect, The image of the a city acts as an integral factor. Gyeongju, as a historic city, has to develop itself as an elegant city, not only in dignity or image but also in establishing brand identification while maintaining its natural features in order to achieve city competition. Therefore the importance of the enhancement of city's image, a street walk and a signboard improvement cannot be neglected. On this point, this study focuses on signboard improvement using specific area designation in order to improve the city's dignity and image. Moreover, it also researches a local ordinance to regulate outdoor advertisements of excellent local goverments and two Japanese cities such as Kanazawa and Nara city. This comprehensive study recommends to revise and improve the local ordinance of outdoor advertisements in Gyeongju in order to beautify and strengthen the image of the city by the improvement of the signboard culture.


 Ⅰ. 서론
  1. 연구의 목적
  2. 연구범위 및 연구방법
 Ⅱ. 국내 지방자치단체의 옥외광고물 조례
  1. 도시경관과 옥외광고물
  2. 옥외광고물 조례의 비교 분석
 Ⅲ. 일본의 옥외광고물 조례
  1. 일본 가나자와시 옥외광고물 조례
  2. 일본 나라현(奈良縣)의 옥외광고물 조례
  3. 옥외광고물 조례의 도시간 국제 비교
 Ⅳ. 제도개선 과제
  1. 조례 검토 결과 시사점
  2. 조례 개정 방향
 Ⅴ. 결론


  • 오창섭 Oh, Chang-Sup. 서라벌대학 경찰복지계열 교수


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