earticle

영어

Recently, the age of localization is an age of competition between local governments and city design. It has major influence upon city competition. In effect, The image of the a city acts as an integral factor. Gyeongju, as a historic city, has to develop itself as an elegant city, not only in dignity or image but also in establishing brand identification while maintaining its natural features in order to achieve city competition. Therefore the importance of the enhancement of city's image, a street walk and a signboard improvement cannot be neglected. On this point, this study focuses on signboard improvement using specific area designation in order to improve the city's dignity and image. Moreover, it also researches a local ordinance to regulate outdoor advertisements of excellent local goverments and two Japanese cities such as Kanazawa and Nara city. This comprehensive study recommends to revise and improve the local ordinance of outdoor advertisements in Gyeongju in order to beautify and strengthen the image of the city by the improvement of the signboard culture.