원문정보
초록
영어
We consider a dual channel supply chain in which a manufacturer sells a single product to end-users through both a traditional retail channel and a manufacturer-owned direct online channel. We adopt a commonly used linear demand substitution model in which the mean demand in
each channel is a function of the prices in each channel. We model each channel as a newsvendor problem, with price and order quantity as decision variables. In addition, the
manufacturer must choose the wholesale price to charge to the independent retailer. We analyze the optimal decisions for each channel and prove the existence of a unique equilibrium for the system. We compare this equilibrium solution to the solution for an integrated system, in which
the manufacturer owns both the online store and the retailer. To enable supply chain coordination, we then propose two contract schemes: a modified revenue sharing contract and
gain/loss sharing contract.
목차
Introduction
Model Formulation and Equilibrium Analysis
Concluding Remarks
References