earticle

영어

The purpose of the present research was undertaken in order to determine the relationship of intention on recommendation and re-purchase, selection attributes and satisfaction levels between different types of Educational Tourism Products. These Educational Tourism Products are centered in Language, History & Culture, Field Trip & Experience, and Path & Personal Development.
The group who participated in the Language Educational Tourism Product has selected the Organization (Program Provider), Education Programs, and Cultural Experience attributes as their reasons for selecting this type of tourism package. For the group who participated in History & Culture Educational Tourism Product has selected Organization (Program Provider), Cultural Experience, and Source of Information as their reasons for selecting this type of tourism package. Also, the group who participated in Field Trip & Experience Educational Tourism Product has selected all six selection attributes for their reasons for selecting this type of tourism package. Lastly, Path & Personal Development Educational Tourism Product group has selected Organization (Program Provider), Education Staff, Programs and Safe Facilities attributes as their reasons for selecting this type of tourism package.
The present research demonstrated the distinct attributes for selecting the four types of Educational Tourism Products by different groups. By utilizing the results of present research effectively, the development of Programs in Educational Tourism Products will be prosperous.