earticle

영어

Broadcasting has a great deal of influence on our daily lives. Despite such short history of
Korean broadcasting, it has come along in a great deal in variety and technology advances. It s
not an overstatement to say that TV has now a permanent fixture of our daily lives with
irrationally overwhelming attention.
Current broadcast system started in 1961 with 3 main channels and is going through a phase
of change with addition of cable and satellite TV. With such great change, it s becoming great
challenge and more demand for each broadcast to find its own unique character, along with
digital phones is adding to the build up of Channel Image.
The examination will include the three main outlet sources in an attempt to see if its influence
and how it is realistically affecting the studio make－up and formation of Image . The research
materials include photographs from, but not limited to, each networks PR materials and also
include personal on－site photograph materials. Through examination of these materials, focus on 3 major networks, will be able to outline the ways of expressing and differentiating their
uniqueness.
It will focus on the opinions of the professionals from the domestic networks. Questionnaires
were formed on the basis of major networks, on the count of the influence of the Channel
Image & Image Association concept in actual work settings. By help from small number of
professionals in the field, prepared an analysis of each network s image and uniqueness: through
interpretation, will look at each networks image and channel identity.