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메이크업의 계절에 따른 브랜드 광고의 변화 연구 -1990년대 광고를 중심으로

원문정보

A make_up have followed about a season cosmetic to advertising media analysis

김춘득

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초록

영어

This stuy that lt′s have looked around into the make up style in the 1990s and this research
appeared about make up trend of a modern times fashion The most recent, which make one’s appearance cosmetic addition of a function or basis and multi foundation a faculty.
This be not doing heavy and simple made a cosmetic a last becaus skin be visible the merit.
Looked like new being special a mode, that take a look at application a current of thought on
the artistic, make a symboly presentation beauty of an angle of view geometrical form Also the present age have recreated new style and change, exaggeration to curtailment analytical study a primary factor of the last. This a primary factor of the last revival of the present state said retro on a tendency, which have variety applicated in new style. Hair styleand make-up was marketing all make-up thema for relation of point on a cosmetic brand, but it is saide to major campaign give one part to point in a morden. The season differently trend doing where look defrent to a fashion according as twinkle of point. When looked into about through a makeup trend that have being appeared the science civilizatio and industrial development be due to, breakdown about environment pollu-tion or be quite in the nature of things rebounding industrial an ecological system or it˙s have appeared about nature make up trend but trend be able to transition improve the image of a company go to concept and the-atrical talent a little similar expression develop of makeup basic fome a movie and actor

목차

ABSTRACT
 I. 서론
  1. 연구의 의의
  2. 연구의 방법
 II. 이론적 고찰
  1. 메이크업의 산업화
  2. 메이크업에 대한 미디어의 역할
  3. 브랜드의 가치
  4. 메이크업의 이미지 형성
 III. 계절별 메이크업
  1. 1990년대 Make-Up
  2. 1991년 메이크업
  3. 1992년도 메이크업
  4. 1993년도 메이크업
  5. 1994년도 메이크업
  6. 1995년도 메이크업
  7. 1996년도 메이크업
  8. 1997년도 메이크업
  9. 1998년도 메이크업
  10. 1999년도 메이크업
 IV. 결론
 참고문헌

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