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영어

“The difference of time concept between the Koreans and Westerners.” Studies on English Language & Literature. 36.1(2010): 201-218. Many Studies on intercultural communication have described the differences of nonverbal behavior including the time concept between Koreans and Westerners, but with no supportive data. This study testify the claim that Koreans have polychronic time concept contrary to Westerners by correlating verbal and nonverbal communicative behavior, which was based on the data gathered from real communication by observing people in ordering setting. The results are then discussed, showing Koreans’ time concept is different from that of Westerners’. This difference of time concept derived from underlying cognitive culture could lead misunderstanding in cross-cultural communication because people tend to encode or decode a message from the framework of their own cultural background. Thus the aim of this paper is to testify the difference of time concept with empirical base in order to reduce the misunderstanding and improve the effectiveness of intercommunication in cross cultural interactions. (Ulsan University)