earticle

영어

This research was executed to develop business practice material of wedding service through
the studies of customers' demands for wedding service and actual practices. Also the research
was aimed to enhance adaptability in actual fields of beauty majored students and to help the
development of wedding industry by integrating customers’ satisfaction.
The result is as follows:
The major divisions of wedding service are consulting, makeup, hair, coordination and other
tasks are categorized as wedding-helper and wedding exhibition. Among all, the consultant task
is the most of great importance in which it demands the most critical job to seize customers’
propensity and requests These results of the consulting process should be reflected in makeup,
hair and coordination.
The brides in 20s have strong opinions and are sensitive to trends compare to 30s. They
bring pictures of celebrities or wannabe styles of makeup and hair and strongly demand their
desires, and prefer drastic make-up styles such as ‘smoky’. In case of the brides in 30s, they
have strong propensity of young bride look.
Due to customers having easy access to various information, the demands of customers for
wedding service also vary, and the propensity of making strong voice for personalized service is
getting bigger. The understanding actual practice related to the subject is mandatory in order to
fulfill the demands of the customers, the understanding of the propensity to consume.