earticle

영어

The purpose of this study were to examine how the internal traits, TFC attitudes, and needs
for body modification of perceivers affects on impressions and likings toward young female
wearers with gestalt theory of person perception as the research background. The study consisted of a survey and quasi-experiment. The experimental materials used for this study were 20 stimuli, 7-point semantic differential scales of bi-polar adjectives, and instruments to measure TFC attitudes, sex roles, apparence management behaviors, interests in apparence management, needs for body modifications, interest in fashion, likings toward wearers which were composed of 7-point Likert scales. The subjects consisted of 792 male and female undergraduate students aged from 18 to 35, in two areas including Daejeon, Chungnam provinces. The data collection was conducted in September, 2007. The validity of the measuring instruments were confirmed by pre-tests and judge group discussions, and reliability was evaluated by Cronbach' alpha analysis. The data were analyzed by a factor analysis, ANOVA: The factor analysis of semantic differential scales emerged four impressional dimensions : evaluation, salience, dynamics and grace dimensions in the order of importance. As a result of the analysis on impression effect by internal traits of perceivers depending on stimulants, it was found that impression effect of internal characteristics by stimulus, generally, had extensive significant effects in likeness, and gender role, desire for body modification, impression effect by TFC attitude among the factors of internal traits of people to perceive were relatively stronger, which shows a difference from the result from the separate analyses of TFC type and clothing color. In particular, desire for body modification was the factor of internal traits of people to perceive, which did not have a significant effect on either TFC type or clothing color, but it was found to be the factor affecting impression significantly, in case of the impression effect by stimulants consisting of the combination of TFC type and clothing color, which supported Gestalt theory assuming that the whole exceeds the total of parts in impression formation, by proving that separated impression effect of TFC type and clothing color was stronger than that of their combination.