earticle

영어

In digital age two female characteristics conspicuously stand out: one is 'female thinking trends' which imply that the way of thinking and behavior of female influence on the business, another is 'female leadership' which heads for sensitive creativeness and comprehensiveness in rigid industrial structure. These characteristics are not concerned with female gender identity in contrast to male gender. They rather represent the growth of the worthy womad that leads the 21st digital age. Womad is a hybrid made from woman and nomad. The meaning of this hybrid is based on the concept that females are superior to males in digital society which requires delicacy, alertness and sensitivity. Digital society is different from industrial society in that the latter is maintained with power and labor. The birth of womad including multiple forms in overall socio-cultural fields has supplied fashion with an impetus that brought about the variety of style, and independence and openness of expression. This study has elucidated the socio-cultural characteristics of womad by examining the environment and theoretical background of its emergence. And it has analyzed the ethics of womad, the identity of neo-gender, the trends of highly sensitive expression, and esthetic worth of womad. The present researcher has surveyed the concept of womad and its background that accepts the socio-cultural paradigm, and analyzed the trends and characteristics of fashion which express the desire accompanying the thinking of womad. The researcher has finally presented the possibility of expanding the domain of esthetic expression and the importance of the role of gender that grants fashion its social appropriateness.