earticle

영어

This paper tries to find social-cultural implications of economic depression and change in consumer behavior caused from such events and also attempts to compare and analyze the relationship between the two along with fashion trend. Since the beginning of fashion industry in South Korea, there have been three major economic crises. The objective of this paper is to categorize and study the type of the changing fashion trend depending on the economic status. The scope of this study ranges from 1973 oil shock, 1998 IMF bailout, and to the 2008 oil price & foreign currency crisis and tries to study the relationship between fashion trend and economic depression centering the above three events. As a study tool, a survey was conducted focusing on fashion magazines and relevant web sites and social and economic aspects of fashion trend and the formative characteristics of fashion trend were analyzed. The results of the study can be summarized as follows. First, common characteristics of the overall trend were the emphasis in feminine beauty. Second, easy casual wear was more preferred compared to formal suits. Third, the common characteristics in 1973 oil shock and 2008 crisis was the preference in colorful looks, showy printing, layered look, and an attempt to escape from mini phenomenon. Fourth, after the IMF bailout, the consumers' propensity to consume was changed; e.g. rise in Dongdaemoon shopping mall, increase in Internet shopping. In conclusion, it is expected that this study will be used as basic data to understand and counteract to the change in fashion trend in preparation for another economic crisis in the future.