earticle

영어

In the recent age of excessive exposure to information, the fashion information industry is more important than simple assistant relations. The purposes of this study were: 1) to classify the fashion information systematically from user's perspective and 2) to compare the awareness and practical using behavior of fashion information among user groups in apparel industry. For an empirical research, online survey was conducted with questionnaire about the awareness of information service and information searching behaviors. 221 samples collected from textile/garment manufacturing businesses, exporting businesses, retailers and each of the work areas of designing and product planning of fashion assisting industries and 216 samples were finally analyzed As a result of an exploratory factor analysis to identify the structural dimensions of fashion information, three factors were extracted; marketing research information, fashion trend forecasting information, and market trend information. Differences in the awareness of importance and practical applications of on line based fashion information according to type of fashion industry and work area were tested by compared t-test. The results of this study suggest that the contents of daily fashion information accessible at real times are becoming important and fashion information may be classified by the level of processing.