earticle

영어

The purposes of this study were to found out the effects of appearance variables of a female
stimulus person and subject's traits on the impressions of the stimulus person with person
perception theory as the research background. The study consisted of a survey and a quasi- experiment. The experimental materials used for this study were 15stimuli, 7-point semantic differential scales of bi-polar adjectives, and instruments to measure The subjects are 620 persons from 20 to 49 years old resident in cities. Material collection was completed between September 16 and October in 2008. Instrumental tools and reasonability were tested by group discussion of experts. Main gradients and Varimax spin method were used to show the factor of facial image and demographic structure. According to independent variables, analysis and Duncan range test are implemented to see the difference of facial image. T-test is implemented to see difference of facial image with demographical characteristics. The female's make-up lip color(Nude-beige, Orange, Pink, red, brown) and an perceiver's treats influenced the forming of impressions accordingly, the first hypothesis was supported. From the above results, female's make-up lip color are used as clues of perception of female. The result of this survey shows image making and make-up in addition to it can ve applied as the guidance of real evidence for instructions to marketing of beauty industry.