earticle

영어

This thesis examines the notion of pop art and its characteristics based on the periodical
background of its creation. Furthermore, it aims to understand the implications and diversity of
cultural flows have on each other within the same cultural area and society by examining the
fashion and make-up trend of the era when pop art was in mode. Pop art, as a trend that has accepted an image that appears in popular culture, which is a distinctive feature of today’s industrial society, can been perceived as a term that alluded regarding the mass art’s vehicle of epidemicity in advertisement, industrial design, photography, movie and so on, rather than artistry itself. Pop art provided with a clue that suggests a new direction for contemporary art. Pop art had originated from the United Kingdom but has developed into an art, especially in the United States where technology and an outcome of mass media that represents the advent of mass culture, which was initiated from today’s mass production/consumption society.
Pop art, as an artistic modality of the general mass culture and a consumption culture of
materialistic abundance, has promoted the industrialization of the fashion industry to a broader
spectrum of public, including the young people. It has not only caused the popularization in
terms of art, but also had a profound influence on popularization of fashion. Popularization of
fashion has led to the development of ready-made clothes industry. Furthermore, it created a
style that is unique and full of characteristics, deviating from the concept of conventional
costume. Pop art not only had influenced fashion, but also make-up, which led to the creation a
unique genre of pop art make-up.