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Barbie Doll first made debut at New York Toy Fair in 1959. The Barbie Doll’s clothes and accessories, which have been the muse and inspiration to brand designers, were designed by
approximately 140 well-known designers such as Calvin Klein, Christian Dior, Giorgio Armani,
Gianni Versace, and so forth. Barbie Doll has continually secured a position as an interesting
"fashion icon" for her trendy clothes, hair-style and make-up. Barbie Doll has risen in value as
a fashion doll, going with the trend and creating stream of an age as a creative and independent medium, and its popularity is already verified though the case which she was made with features of famous celebrities for example, Marylin Monroe or Elizabeth Rosemond Taylor.
Therefore, the purpose of the study is to analyze the make-up image features of the recent
Barbie Dolls which were manufactured since 2000. With such objectives in mind, previous literature and information from Internet were reviewed. The result showed that Barbie Doll has
basically image of femininity and this feminine image is further classified into following
different categories: classic, elegance, romantic, active and exotic. As for images other than
femininity, there are sexy, girlish cute, luxury, charismatic, gothic, and gorgeous. As for images
other than femininity, there are sexy, girlish cute, luxury, charismatic, gothic, and gorgeous.
Finally this study confirms how each of the images is properly reflected and expressed
accordingly.