earticle

영어

This study examines the image regeneration of downtown shopping center at art street where shows the most severe decline of function in Gwangju and the results of this study can be summarized as follows. 1. In case of street environment design, it had very negative evaluation in complexity and variety which has the greatest influence on making image and it means that luminarie, illegal parking, disorderly signboard or display of products hinder the definitude of spatial flow as well as giving special spatiality or locality. Therefore, establishing a clear image of street environment improvement is prerequisite. 2. In case of product management, negative evaluation of enjoyment and sale of art which are the factors attracting people was higher and it means that as art street has the layout with art-related businesses, general offices and stores like department stores, it lacks the specialty of enjoyment of art and sale of artworks. Therefore, guideline of kinds of stores should be established for the image regeneration of shopping street.