earticle

영어

This study examines the linear causality among preference, atmosphere of requirement and image by route analysis through correlations and multiple regression analysis based on the questionnaire designed to provide basic materials of establishing the direction of color management with color satisfaction, atmosphere of requuirement and color image of apartment house colors in coastal areas of Mokpo and Yeosu. Consequently, the atmosphere of requirement was highest in harmony with surrounding environment, followed by visual comfort, affinity as living space, stability of life, and luxurious image. Cognitive structures of color image were composed of total eight factors including personality, being natural, softness, feeling of change, splendidness, scale, stability, and harmony. As a result of route analysis, it was found that color image had not influence on the feeling of change, the factor of splendidness had not affected the atmosphere of requirement and the six remaining factors had affected the whole color satisfaction. Therefore, similar harmony using like colors associated with the image of the sea with the color considering the coastal area and background colors with lower chroma and higher brightness than the city based on the characteristics of region with the proportion of nature should be used.