earticle

영어

This research is an empirical study to analyze the factors that affect users' acceptance of U-Service. The purpose of this study is to investigate the relationships among users' perception on U-Service characteristics, attitude factors as mediating variables and behavioral intentions toward U-Service as a dependent variable. To meet the research goals, this study is to develop a research model for the purpose of the analysis of behavioral intention toward U-Service based on the various kind of theories of previous researches. The research also validated the proposed U-Service Acceptance Model(USAM) as a sound construct framework of U-Service Acceptance with higher relevance accordingly. Futhermore, this research gives several significant insights for all U-Service stakeholders and also future research workers on U-Service Acceptance arena.