earticle

영어

The present study was conducted to examine the effects of video commercials on EFL learners' affective attitudes and vocabulary ability. A total of 259 students from three universities and one high school were asked to take the pre-, first post- and second post- vocabulary tests after treating them with different vocabulary instruction methods: one with a video commercial and one without a video commercial. The students from two of the schools also filled out attitude questionnaires. The findings of the study were that the students' affective attitudes to the instruction using a video commercial were very positive. In spite of the positive attitudes, both groups of the learners treated with different instruction methods received significantly higher vocabulary test scores on the first post-test, and significantly lower scores on the second post-test than their pre-test, irrespective of whether the video commercial was used or not for the vocabulary instruction.