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논문검색

패션 트렌드 예측을 위한 히트 브랜드 패션상품 특성에 관한 조사 연구 - 1996~2005년을 중심으로 -

원문정보

The Analysis of Products Characteristics on Hit Brands for Fashion Trend Forecasting - Focused on 1996~2005 -

김선숙, 고은주

피인용수 : 0(자료제공 : 네이버학술정보)

초록

영어

The purpose of this study is to find out characteristics (item, fabric pattern, color, color tone) of hit brand products during 1996 ‐ 2005 years. On 4 categories of women, men, casual and sportswear, characteristics of successful brand products were researched. 3 hit brands per category were selected and total 33 brands were examined. Finally advertisements of magazine on each brand were analyzed. The results are as follows. At first, successful items were examined. During 10 years, for female apparel, pants, Jacket and skirt were shown more in this order. For male apparel, shirts, t‐shirts, suits and pants were appeared more frequently. In casual, t‐shirts, jeans, jumper and jacket were preferred more. For sport wear, order of t‐shirts, pants, jumper and sweater were shown. And then, there were many solid kinds of basic and fancy patterns in fabric pattern. Considering color and color tone, Black, white were shown more in color and color tone of W, Bl were appeared more. Generally practical items, fabric patterns, colors and color tones were preferred. From these results, marketers can use characteristics of these hit products for development of successful brand and products.

목차

Abstract
 I. 서 론
 II. 이론적 배경
  1. 트렌드와 브랜드 성공
  2. 국내 히트 브랜드 선정 현황
 III. 연구 방법
  1. 히트 브랜드 선정
  2. 상품 특성 분석
 IV. 분석 결과 및 논의
  1. 히트 상품 아이템(item) 특성 분석
  2. 소재 패턴(pattern) 분석
  3. 색상(color) 분석
  4. 색조(color tone) 분석
 Ⅴ. 결론 및 제언
 참 고 문 헌

저자정보

  • 고은주 Ko, Eun Ju. 연세대학교 의류환경학과 교수(Professor, Dept. of Clothing and Textiles, Yonsei University)
  • 김선숙 Kim, Seon Sook. 연세대학교 의류환경학과 연구원(Researcher, Dept. of Clothing and Textiles, Yonsei University)

참고문헌

자료제공 : 네이버학술정보

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